Endorsers for brands making false promises might soon end up in soup.
The GOI has decided to take action against ads misguiding users.
The regulation also makes the brand ambassador guilty in case of any wrong promise made by the brand.
The advertisement industry has opposed the move of government calling it unfair.
According to the detractors of the move, the onus is on consumer not advertisers.
To an extent, they have a point.
We all know deodorants will not get us, girls.
Fairness creams will not make us fairer.
The kids will never get brainer by consuming food supplements.
And Soft drinks don’t make us any cooler than we are.
Then why the hell are we so naïve to believe them?
Is it the influence of Idiot box in our lives? Or the wish to be like our heroes by following everything they do?
I am in favour of celebrities applying a mind of their own before endorsing a brand.
They are hero-worshipped in the country.
The Celebrities, cricket stars of our Countries are treated as gods in our country.
Isn’t it wrong on their behalf to misguide their disciples into using a dubious product.
Moving ahead. Here is my list of endorsements celebrities need to avoid:
- Tobacco and Alcohol products:
Do you have any idea on the number of deaths consumption of tobacco leads to every year? The number stands at 6 million (roughly). (read : http://www.hindustantimes.com/india/one-million-tobacco-deaths-in-india-every-year-yet-politicians-in-denial/story-AlCLK66RW6xi9raARYVXdL.html)
The government has banned direct ads of tobacco and alcohol.
How wrong was the government in coming with a policy which is full of loopholes.
We live in a country of jugaad.
The corporates found a way to beat the policy by launching unrelated products under the same umbrellas.
Now we have a tobacco company selling perfumed elaichi (cardamom).
A company, run by the king of good times Vijay Mallya found a way to promote their brand “Kingfisher” by becoming the sponsor of IPL. If only kingfisher was not associated with kingfisher airlines, i could have fogiven them.
The celebrities promoting brands with interest in alcohol and tobacco include Priyanka Chopra, Akshay Kumar and Ajay dewgan, to name a few.
Money or ignorance? The reason to opt for the brand names is yet unknown.
I hope all celebrities ban the tobacco and liquor brands.
Deodorants can help us get the sexist of women by subsiding the “smell” from our body party.
At least, this is what the new ads claim.
And how do they do this magical wonder?
Do they take away the smell from the smelliest pits on the human race walking the mother earth?
or Do they give every single deodorant male user the magnetic power to pull females towards them?
The sexist ads depicting women as naïve creatures, attracted to deodorant infected men are gross.
I have a smart idea for deodorant ads.
How about they provide condoms along with the “killer” deos they sell?
The whole process of attraction -> consummation can be completed in a single go.
The ads can read “Get attracted and get laid safely”. Ta-da!
- Property Builders:
Dhoni recently parted ways with a renowned builder in Noida, Amrapali Group.
The divorce of the two parties was an outcome of dhoni getting trolled by distressed residents of Amrapali Sapphire society.
The trolling led to Dhoni getting undue bad publicity for endorsing a brand which has thousands of unhappy customers.
I think Amrapali got into the limelight because of their DHONI association. Otherwise, the list of builders, who have harassed the consumers is endless.
No wonder, they are willing to give a free car, ac, parking, etc, etc with flats today.
The builders have unsold inventory in thousands. Most of them are reeling under huge loans from banks and private investors.
I would call it “karmas”.
They killed the great middle-class dream. Now of owning a flat in the super expensive real estate market in metro cities.
The middle class has matured now and is giving it back to them by not buying from them.
- Fairness creams:
When the fairest actress in Bollywood decides to endorse a fairness cream, you are bound to be zapped.
Giving her company is the Badshah of Bollywood.
Are they telling us “Being unfair is unattractive”?
What happened to the original Indian Dusky beauty?
When the actress endorses the fairness brand, I can understand her situation. She is new in the industry.
Has had a series of flops to her name and needs anything to keep the cash flowing in.
What about the superstar Shahrukh Khan?
He is someone who has an opinion on every single topic in the country. Can he speak on why he endorses the “fairness cream” brands?
Does he have a complex with his not so fair complexion?
Has he forgotten, the country had accepted him for his skills, not colour.
He literally applied layers of powder to make himself fair and “lovely”(pun intended) in the misleading ad.
Recently, a fairness cream company was heavily fined for making false promises.
Time our brand ambassadors put an end to the absurdity of the fairness creams.
- Soft drinks and sugar coated Drinks:
One can of coke has 10 teaspoons of sugar. This is the daily intake you are allowed in a day (source :http://articles.mercola.com/sites/articles/archive/2010/04/10/can-you-believe-these-statistics-on-soft-drink-use.aspx). You can add the numbers and calculate the amount of sugar you consume with the soft drinks daily.
The soft drinks are nothing but a lot of fizzes mixed with a lot of sugar.
For a country with a huge diabetic population, soft drinks are suicidal.
I hope our brand ambassadors do some reading.
They are the superstars who are followed blindly, madly, religiously by millions of followers in the country.
It’s time they do not mislead their followers.
Quoting Ben Parker from Spiderman “With great power comes great responsibilities”. (I am a sly Spiderman fan who does not do the Spiderman tricks knowing the consequences)